In the world of writing and branding, the smallest details can reveal the biggest truths. One such detail—spelling—can tell you a lot about geography, identity, and values. If you've ever wondered whether to use “jewellery” or “jewelry,” you're not alone. It’s a surprisingly common question in Australia, especially among fashion-forward consumers, bloggers, and online shoppers.

Let’s clear it up: in Australia, “jewellery” is the correct spelling. This aligns with British English, which Australians use in everything from government documents to academic writing—and yes, in marketing and ecommerce as well.

In this first section of our deep-dive blog, we’ll explore:

• Why spelling matters (especially in branding)
• The historical and linguistic roots of “jewellery” vs “jewelry”
• What it means for Australian jewellery brands like Ghzaal
• Why consistency in spelling builds trust and recognition

Let’s begin where all good stories start: with the origin of the word itself.

The Origin of the Word “Jewellery”

The word jewellery comes from the Old French word jouel, meaning “plaything or delight,” which itself came from Latin roots. The British standard added the suffix “-lery” to form “jewellery,” while American English simplified the spelling to “jewelry.”

In fact, this simplification is part of a broader pattern. American English tends to streamline certain word endings, such as:

These differences were formalised in the 1800s, largely influenced by lexicographer Noah Webster, who championed a more “logical” spelling system for the United States.

But in Australia, we’ve stayed true to our Commonwealth roots—and that includes the spelling of jewellery.

Jewellery in Australia: A Cultural Connection

Spelling may seem like a technicality, but in branding, especially in the fashion and accessories space, it matters deeply. Australians are proud of their cultural ties to British English and Commonwealth traditions, and spelling is a small yet significant part of that.

For consumers, seeing “jewellery” instead of “jewelry” creates a subtle emotional cue:

• Trust – The spelling aligns with familiar Australian English conventions.
• Authenticity – It signals that the brand is locally aware and considerate.
• Cultural belonging – It reflects national identity.

This is why Ghzaal—an Australian-based jewellery brand—proudly uses “jewellery” across all touchpoints, from website copy to product packaging.

At Ghzaal, we believe in the power of small details. That’s why we don’t just create beautiful waterproof jewellery—we spell it the right way too.

Why Spelling Reflects Brand Values

Correct spelling isn't just about SEO. It reflects thoughtfulness, attention to detail, and cultural respect.

For a purpose-driven jewellery brand like Ghzaal, this matters even more. Founded by Ayman Abdelhady after his wife lost her gold jewellery at the beach, Ghzaal began with a simple mission: to create elegant jewellery women can actually live in—without worrying about water, sensitivity, or tarnish.

Every aspect of the brand reflects that mission:

• Waterproof Jewellery – Made to be worn in the shower, ocean, or rain.
• Skin-Safe & Hypoallergenic – Designed for comfort and inclusivity.
• Lifetime Colour Warranty – Backed by our promise of quality.
• Affordable Elegance – Premium jewellery that doesn’t cost a fortune.
• Social Good – 10% of profits support maternal health via Doctors Without Borders.

Spelling may seem like a small piece of the puzzle, but when a brand like Ghzaal gets it right, it signals that every detail matters—from the materials in your earrings to the way you spell them.

International Spelling Confusion: What Do Global Shoppers See?

With the rise of ecommerce, it’s natural for shoppers to browse international websites. But this is also where confusion arises.

Imagine this scenario:

You’re searching for "gold earrings Australia" or "waterproof jewellery Australia", and suddenly you're being served links to American websites with the term “jewelry” everywhere.

You hesitate. You wonder: is this site local? Will I pay in AUD or USD? What about shipping or warranty?

This uncertainty is enough to make shoppers abandon a cart.

That’s why Australian jewellery brands like Ghzaal consciously use correct, local spelling—not only to build trust with domestic shoppers, but to signal to Google that they’re relevant for Australian jewellery searches.

When you see "jewellery" spelled the Australian way, it tells you:

• You’re shopping locally
• The brand understands your context
• You’re likely to get faster shipping and better support
• Prices are shown in AUD
• You’re part of the story

Local Language, Global Appeal

Even though Ghzaal uses Australian spelling, the brand is committed to global quality standards. Our materials, craftsmanship, and waterproof technology are designed for women around the world. But we stay rooted in our Australian identity—and that includes spelling.

This subtle detail has broader implications.

When you visit Ghzaal Jewellery Australia, you’re not just buying a product. You’re connecting with a brand that honours its roots, respects your language, and curates products for your life.

From our bestselling Geometric Drop Earrings to our timeless bracelets for women, every item is made with real life in mind—no need to take it off when you swim, wash your hands, or shower.

We use the spelling “jewellery” not just because it’s correct, but because it represents who we are: thoughtful, precise, Australian.

Ghzaal Jewellery: Affordable Luxury with a Purpose

Now that we’ve explored why “jewellery” is the correct spelling in Australia and why language matters so much for branding, it’s time to dive into the heart of Ghzaal: our products, values, and purpose.

Ghzaal isn’t just another Australian jewellery brand. We’re part of a growing movement that believes style should never come at the expense of comfort, durability, or ethics. Whether you’re shopping for waterproof rings for women, delicate bracelets, or timeless earrings, Ghzaal offers a unique blend of elegance, practicality, and purpose.

Our Waterproof Jewellery: Made for Real Life

When Ghzaal’s founder, Ayman Abdelhady, designed the first prototypes, he wasn’t trying to keep up with trends. He was responding to a problem his wife experienced—losing her gold jewellery at the beach. That frustration sparked an idea: why isn’t jewellery designed to handle real life?

Our solution? A full range of waterproof, gold-plated jewellery that looks as luxurious as traditional gold, but holds up in the shower, sea, or gym.

What Makes Our Jewellery Waterproof?

Unlike typical costume jewellery, Ghzaal pieces are:

• Crafted from 316L Stainless Steel – A high-grade, corrosion-resistant metal known for its strength and skin-friendliness.
• Plated with 18K Gold Using PVD Technology – Physical Vapour Deposition (PVD) is far more durable than standard electroplating. It resists tarnish, wear, and colour fade.
• Designed to Withstand Salt, Sweat, and Water – Whether you're diving in Bondi or dancing in the rain, Ghzaal stays with you.

Explore Our Waterproof Jewellery:
View the Full Collection

Style Meets Substance: Our Core Collections

Every piece of Ghzaal jewellery is crafted with versatility in mind. These aren’t showpieces for special occasions only. They’re designed to be worn, loved, and lived in—every day.

Earrings for Women

Our Earrings Collection offers something for every mood and moment. From minimalist to bold, each pair is waterproof, skin-safe, and elegantly designed.

Best-Selling Styles:

• Simple Circle Earrings – Everyday simplicity with a graceful gold finish.
• Chunky Hoop Earrings – A bold, modern twist on a classic hoop.
• Star & Moon Dangle Earrings – Perfect for evening wear or celestial lovers.
• Heart Stud Earrings – A delicate, romantic touch for daily styling.

Looking for a curated favourite? Browse Best Sellers

Waterproof Rings for Women

Our rings collection features adjustable and fixed sizes, crafted for durability without compromising elegance. Each ring is hypoallergenic and protected under our Lifetime Colour Warranty.

Having trouble with sizing? Use our Ring Size Guide.

Bracelets & Anklets

Layered or solo, our bracelets for women and anklets for women are lightweight, non-tarnish, and delicate enough for everyday wear. They’re built for movement—yoga class, ocean dips, and brunch dates included.

Jewellery That Loves Your Skin

Skin irritation from jewellery is far more common than many realise. According to Healthline, nickel allergies are one of the most frequent causes of contact dermatitis in adults.

At Ghzaal, we take that seriously. All our pieces are:

• Nickel-Free
• Lead-Free
• Tested for Skin Safety

Whether you have sensitive skin, or you simply want to wear your jewellery with confidence, Ghzaal’s pieces are designed to love your skin as much as you love wearing them.

Sustainability & Impact: Giving Back with Every Order

We believe true beauty lies in doing good. Ghzaal donates 10% of profits to maternal health programs through Doctors Without Borders. Our mission is inspired by Ayman’s experience with his wife and the understanding that motherhood deserves more support, dignity, and care.

Every time you shop with us, you’re not just investing in quality jewellery. You’re helping save lives.

Read more about Our Story and why this mission matters.

Why Choose Ghzaal Over Other Australian Jewellery Brands?

When comparing Australian gold jewellery or other jewellery brands in Australia, you’ll find Ghzaal stands apart in four key ways:

We’re proud to be part of the growing landscape of affordable Australian jewellery brands offering more than just trends. At Ghzaal, we offer timeless design backed by timeless values.

Frequently Asked Questions (FAQs)

What is the difference between “jewellery” and “jewelry” again?

“Jewellery” is the correct spelling in Australian and British English. “Jewelry” is the American spelling. At Ghzaal, we proudly use the Australian spelling.

Is Ghzaal an Australian company?

Yes, Ghzaal is proudly Australian-founded, based, and operated. We use Australian English, ship locally, and price in AUD.

How do I know my Ghzaal jewellery won’t tarnish?

We use PVD gold plating, which is significantly more durable than traditional plating. All items come with a lifetime colour warranty.

Learn more: Lifetime Warranty

Can I wear Ghzaal jewellery in the shower or ocean?

Yes. Every piece is 100% waterproof. Whether you're surfing, swimming, or sweating, Ghzaal jewellery is made to last.

Is your jewellery safe for sensitive skin?

Absolutely. Our pieces are hypoallergenic, nickel-free, and lead-free, making them ideal for all skin types.

How does Ghzaal support maternal health?

We donate 10% of profits to Doctors Without Borders to support maternal healthcare in vulnerable regions.

More info: Supporting Maternal Health

What if my ring doesn’t fit?

No worries—use our Ring Sizing Guide, or get in touch with our customer care for exchanges.

Language is powerful. “Jewellery” vs. “jewelry” may be a small spelling difference, but it reflects something much deeper—cultural identity, thoughtful branding, and a commitment to detail.

At Ghzaal, we’re proud to be part of the community of Australian jewellery brands doing things differently:

• Creating waterproof, affordable elegance
• Prioritising skin safety and comfort
• Supporting maternal health worldwide
• And staying true to who we are—spelling and all.

Ready to upgrade your jewellery game with style and purpose?
Explore the latest Earrings, Rings, Necklaces, and more at Ghzaal.com.